Wyndham expanding Trademark Collection soft brand

Wyndham Hotels & Resorts is expanding its soft brand Trademark Collection with new hotels in the U.S. and internationally.
Wyndham Hotels & Resorts is expanding its soft brand Trademark Collection with new hotels in the U.S. and internationally.

TROY HILLS, NJ – Wyndham Hotels & Resorts is expanding its soft-branded Trademark Collection by Wyndham, the fastest-growing brand in the company’s portfolio.

“Trademark Collection continues to grow rapidly with independently minded owners around the world,” said president and CEO Geoff Ballotti. “That growth is not only a testament to Trademark’s value, but also the value of Wyndham, which brings recognition,distribution, and loyalty in a time when travelers are looking to names and brands they trust for their future vacations.”

Trademark Collection’s global pipeline comprises of more than 8,400 rooms.

Trademark Collection experienced a 19 percent growth in rooms year-over-year as of Dec. 31, 2019. The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham’s 83 million Wyndham Rewards loyalty members and the company’s global distribution network without having to sacrifice their properties’ own unique branding and identities.

 

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