Wyndham Hotels & Resorts reaches 100 signed hotels for new brand

Wyndham Hotels & Resorts has announced it has reached 100 signed hotels for its Project ECHO (working name) extended-stay brand.
Wyndham Hotels & Resorts has announced it has reached 100 signed hotels for its Project ECHO (working name) extended-stay brand.

Wyndham Hotels & Resorts has announced its new, extended-stay brand operating under the working title “Project ECHO” has signed 100 hotels across the United States.

“An all-new-construction, extended-stay brand developed with leading hotel developers hits the sweet spot with a design aimed to lower costs to build and operate, while still capturing the demand for long-term stays. This brand has become Wyndham’s fastest growing in the pipeline by already accomplishing our goal of 100 signed by year-end and we expect to continue adding to that total,” says Chip Ohlsson, executive vice president and chief development officer for Wyndham Hotels & Resorts.

Among the most recent signings for developing Project ECHO hotels are South Bend, Ind.-based Holladay Properties and Miami, Fla.-based Gold Coast Premier Properties. Holladay Properties has 25 Project ECHO hotels signed in the cities across the Midwest as well as Nashville, Tenn.; Savannah, Ga; and Jacksonville, Fla., and Gold Coast Premier Properties has 10 hotels signed in south Florida and New Jersey.

The purpose-built, 124-room Project ECHO prototype requires just under two acres of land. Coming in at approximately 50,000 square feet—nearly 74 percent of which is rentable—individual rooms average at 300 square feet. The rooms consist of single- and two-queen studio suites with kitchenettes as well as efficiently-designed public spaces—a lobby, fitness center, and guest laundry—that help to limit labor needs.

“We have extensive extended-stay development experience with established brands, yet we couldn’t pass up the opportunity to be on the ground floor building a brand together with Wyndham,” says Veronica Garcia, president and chief operating officer, Gold Coast Premier Properties. “Project ECHO’s efficient design paired with access to Wyndham’s negotiated discounts with suppliers will help us reduce costs and simplify operations of our hotels while introducing a new product to the extended-stay segment.”

Earlier this month, the first Project ECHO hotel broke ground in Plano, Tex. and additional starts are scheduled for this fall. Wyndham expects to open its first Project ECHO hotels in 2023.

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