ST. LOUIS—The Board of Commissioners of Explore St. Louis has selected Brad Dean as its new president and CEO. Dean is expected to start in this new role on Feb. 17, leading the organization’s efforts to attract visitors from around the world, including conventions, concerts, and events, to leverage America’s Center and The Dome.
Dean brings more than 20 years of leadership in the tourism and destination marketing industry. During his most recent role as CEO of Discover Puerto Rico, he led efforts to boost the island’s tourism industry following Hurricane Maria. Under his leadership, Puerto Rico saw significant growth in tourism, economic impact, and destination recognition.
Dean also served as president and CEO of Myrtle Beach Area Convention & Visitors Bureau, where he established Myrtle Beach as one of the country’s top coastal destinations.
“We are thrilled to welcome Brad to Explore St. Louis,” says Steve O’Loughlin, commission chairman. “Brad’s impressive track record of success in destination marketing and his deep understanding of the tourism and convention industry make him the ideal leader to take Explore St. Louis to the next level. His experience will be invaluable as we continue to promote our city, attract new visitors, and drive economic growth.”
“I am deeply honored to join Explore St. Louis and eager to embark on this next chapter,” says Dean. “St. Louis is a community defined by its rich history, vibrant culture, and remarkable people. I am energized by the momentum building and inspired by limitless opportunities to elevate St. Louis as a premier destination for visitors while strengthening the sense of community that makes this region so special. Together, we celebrate what sets St. Louis apart, cultivate strategic partnerships to realize our shared vision, and ensure the visitor economy serves as a catalyst for economic growth and quality of life. The future of St. Louis is full of promise, and I am thrilled to be a part of this exciting journey.”
