The American Hotel & Lodging Association (AHLA) and the Hospitality Asset Managers Association (HAMA) have formed a new strategic relationship, effective Jan. 1, 2022.
According to a media release, the relationship comes with the reported shared goal of “further elevating the voice and visibility of asset owners in the advocacy efforts of the U.S. hotel industry.”
Earlier this year, AHLA integrated with Hospitality Technology Next Generation, and the association’s membership roster surpassed 30,000 for the first time.
The announcement designates HAMA as an AHLA member association and gives it representation on its board of directors. HAMA President Larry Trabulsi will begin serving on the board in 2022.
“Asset managers are vital to the hospitality industry, and as the lead organization representing these professionals, HAMA brings their unique ownership perspective to the forefront,” said AHLA President and CEO Chip Rogers. “And by joining forces with HAMA, we can ensure asset managers’ voices and the wide-ranging ownership community they represent are being heard loud and clear in our nation’s capital, state capitals, and cities throughout the country, as we work together for the advancement of the entire U.S. hotel industry.”
Trabulsi added: “Since its founding, AHLA has become one of the lead voices in the hospitality industry, which dovetails perfectly with HAMA’s mission to provide a stronger platform for hotel asset managers and their owners. This move immediately gives both organizations a wider platform to promote their positions. Ultimately, both entities were created to better serve the hotel community and the needs of its owners, operators, and various other participants. This strategic partnership will amplify our messaging as we collectively work towards a more prosperous future together.”
Kevin Carey, executive vice president and COO at AHLA, agreed. “We are pleased to welcome Larry to the AHLA board and look forward to working more closely with HAMA in the years ahead,” Carey said. “Our new alignment with HAMA, our partnership last year with the Latino Hotel Association, and our integration of Hospitality Technology Next Generation earlier this year all build upon AHLA’s role as the hotel industry’s convening entity and leading voice. We look forward to working with HAMA and to pursuing additional strategic partnerships that build on our current momentum and continue to advance hospitality.”