Paul Beirnes joins Amelia Island CVB as vice president

A headshot of Paul Beirnes
Paul Beirnes

AMELIA ISLAND, Fla. – The Amelia Island CVB has hired Paul Beirnes as vice president, effective Nov. 20.

“Paul has an impressive track record in tourism and brings an equally impressive set of marketing and leadership skills to his new position on Amelia Island,” says Gil Langley, president and CEO of Amelia Island CVB. “His depth of experience across the tourism sector gives Paul a clear understanding of the challenges facing the entire industry and a keen appreciation for Amelia’s unique attributes and assets. We’re very excited to welcome him to the team.”

As vice president, Beirnes will have responsibilities spanning all aspects of tourism marketing, program development, and more.

“Amelia Island is an amazing destination with a fiercely loyal fan base, an active and engaged community of hospitality professionals, and an award-winning CVB committed to preserving the tourism industry for the benefit of this community,” says Beirnes. “I look forward to working with Gil and his remarkable team as we explore new ways to responsibly promote Amelia Island to the world.”

According to a media release, Beirnes was most recently executive director of the Naples, Marco Island, Everglades CVB since 2020, where he played a role in nearly doubling tourism development tax collections, successfully led the destination through the pandemic, and oversaw recovery from Hurricane Ian. While in Naples, he was named one of the Top 25 Extraordinary Minds for 2022 by Hospitality Sales and Marketing Association International (HSMAI), an annual list recognizing achievement and leadership in hospitality sales, marketing, revenue optimization, and distribution.

Before Naples, Beirnes was director of destination marketing with Hilton Worldwide, representing the 18 brands within the company’s corporate portfolio. Before joining Hilton, Beirnes was director of global marketing and partnership marketing for 16 years with Visit Orlando. He also spent more than 10 years in leadership roles in The Walt Disney Company’s marketing division.

Additionally, Beirnes serves on the board of directors of the Florida Restaurant & Lodging Association and was a recipient of the 2022 HSMAI President’s Award (Recovery Campaign). He holds a Bachelor of Arts degree from the University of Guelph in Canada.

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