Amelia Island CVB receives five awards for travel marketing excellence

Paul Beirnes, VP of Amelia Island CVB, posing with the Adrian Awards trophies.
Paul Beirnes, vice president of Amelia Island CVB accepts the 2025 Adrian Awards. Courtesy Amelia Island CVB

AMELIA ISLAND, Fla.—Amelia Island Convention & Visitors Bureau (CVB) received five awards for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration, held Feb. 18 at the New York Marriott Marquis. Amelia Island CVB received a Silver Award, three Bronze Awards, and a Silver-Best of Category Award.

The Adrian Awards is the largest competition in global travel marketing. This year’s award theme was “Wish You Were Here,” emphasizing that travel is more than just the destination; it is about the memories collected along the way and a passion for the journey.

“The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey,” says Brian Hicks, president and CEO of HSMAI.

Ameila Island CVB won Silver Award-Best of Category for its “PadSquad VidStream” entry (Digital – Innovation). The Best of Category designation is given to the one entry receiving the highest score in one of three budget ranges. Amelia Island CVB also won a Silver Award for “Amelia Island Inspired Weddings” (Advertising – Brand Campaign) and Bronze Awards for  “Amelia Island Dynamic Blog Campaign” (Digital – Publisher Content), “Meeting Planner Quarterly Emails” (Advertising – Group Sales/Travel Trade), and “AmeliaIsland.com” (Digital – Website).

“Our marketing strategy supports an unwavering commitment to sustainable tourism growth and effectively positions Amelia Island as one of the world’s top travel destinations,” says Gil Langley, president and CEO of Amelia Island CVB. “We’re proud to share Amelia Island’s story on the global stage and grateful to have our team’s exceptional marketing efforts recognized among the very best in the industry.”

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