DUNWOODY, Ga. – Discover Dunwoody has been awarded a Tourism Recovery Marketing Grant from Explore Georgia, the state tourism office within the Georgia Department of Economic Development (GDEcD).
The Explore Georgia Tourism Recovery Marketing Grant program supports marketing efforts to bolster the recovery of Georgia’s tourism industry from the COVID-19 pandemic. Discover Dunwoody was among 34 tourism entities across 27 counties who received a combined total of nearly $1.5 million in recovery marketing funding as part of this one-time grant program.
The state’s General Assembly approved $1 million in the amended state budget for tourism recovery. Because of the substantial number of grant applications—from 58 organizations totaling nearly $2.5 million in funding requests—Explore Georgia contributed an additional $1 million from the state tourism marketing budget to fund as many grants as possible. The Explore Georgia Tourism Recovery Marketing program also includes $500,000 in co-op matching funds, for a total of $2 million.
The grant will be used to launch Discover Dunwoody’s newest marketing campaign, aimed at bringing groups and events back to the destination and supporting the area’s hotel, restaurant, and retail partners.
As a destination relying heavily on business travel and corporate meetings and events, organization officials are focused on helping hotel partners welcome back these types of guests.
“We are so thankful for this grant, as it will allow us to take our support of our local partners to the next level, driving growth and making a positive impact on Dunwoody’s overall economy,” said Dunwoody economic development director Michael Starling. “We look forward to putting these dollars to good use, working with Discover Dunwoody, and bringing travelers back to this incredible city.”
The Explore Georgia Tourism Recovery Marketing Grant program was designed to provide relief to areas of the state most impacted by the drop in tourism and will fund promotional efforts to aid the travel industry’s recovery in 2021.