Gwinnett Center Reaches Naming Rights Deal with Infinite Energy

Submitted by: Laura Craft / Ashley Biondich, The Reynolds Group, Inc.

Premier event and destinatiogwinnett center agrees to new naming rights, Infinite Energy Center, Gwinnett Center, Gwinnett Georgia, Georgia Meeting Space, Georgia Conventionsn center to be officially renamed Infinite Energy Center

DULUTH, Ga. – (Aug. 14, 2015) – Infinite Energy secured the naming rights to Gwinnett Center today after a vote by the Gwinnett Convention and Visitors Bureau Board of Directors. Under the contract, Infinite Energy will purchase the official naming rights over the next 20 years for $18 million, and the venue name will become Infinite Energy Center. 

“Gwinnett Center’s purpose directly aligns with our mission to provide more opportunities that better the local community,” said Darin Cook, co-CEO and co-founder of Infinite Energy. “People in Georgia have helped us grow for the last 17 years, and now we can give back in a big way.”

In addition to the overall name change to Infinite Energy Center, each venue has been renamed:

Infinite Energy Arena. Formerly named The Arena at Gwinnett Center, the 13,000-seat arena is home to the ECHL’s Gwinnett Gladiators and NLL’s Georgia Swarm, and can accommodate a wide range of events including concerts, sporting events and family shows.

Infinite Energy Forum. The 50,000-square-foot exhibit hall formerly known as the Gwinnett Convention Center features 23 meeting rooms and a 21,600-square-foot grand ballroom.

  • Infinite Energy Theater. With 708 seats, the former Gwinnett Performing Arts Center is used for dramatic stage productions, intimate concerts and corporate presentations.

“We are thrilled to announce our new name,” said Joseph Dennis, general manager of the Infinite Energy Center (formerly Gwinnett Center). “We feel that this partnership will increase the level of impact that Infinite Energy Center has on the local and national level.”

Infinite Energy Center plans to unveil new signage this fall.

For additional information about Infinite Energy Center, visit

About Infinite Energy Center

Just minutes outside of Atlanta, Infinite Energy Center’s 90-acre lakefront campus can accommodate a variety of events from concerts, performances, meetings, trade shows, conventions, banquets, and celebrations. The multipurpose campus includes an amazing 13,000-seat arena (Infinite Energy Arena), a 708-seat theater (Infinite Energy Theater), 23 versatile meeting rooms, a 50,000-square-foot exhibit hall, and a 21,600-square-foot grand ballroom (Infinite Energy Forum). The campus, operated by the Gwinnett Convention and Visitors Bureau, distinguishes itself by hosting a diverse range of events, including the ECHL’s Gwinnett Gladiators, NLL’s Georgia Swarm, Carrie Underwood, Justin Timberlake, Menopause the Musical, JapanFest, Romeo Santos, Red Hot Chili Peppers, George Strait, Eric Clapton, NCAA Women’s Gymnastics Championships, Disney On Ice, Enrique Iglesias & Pitbull, Orange Conference, Beyoncé and more. For a full list of events, please visit

About Infinite Energy

Infinite Energy provides natural gas in Florida, Georgia, New York and New Jersey as well as electricity in Texas. It serves all customers, from residential to commercial to industrial.  Established in 1994, Infinite Energy has grown into one of Florida’s largest privately owned companies and has been recognized many times as one of the Best Companies to Work For by Florida Trend and Outside magazines. With in-house customer care, trading and software development, the company’s focus on operations provides superior quality control and a range of energy options for every customer, big or small. For more information on Infinite Energy, visit

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