HENDERSONVILLE, Tenn. – According to hotel market data firm STR, U.S. hotel performance data for the week ending June 27 showed another small rise from previous weeks and less severe year-over-year declines.
Aggregate data for the top 25 markets showed lower occupancy (40 percent) than the national average and only slightly higher average daily rate (ADR) at $95.43.
Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (61.4 percent).
Two additional markets surpassed 50 percent occupancy including Tampa/St. Petersburg, Fla., at 51.1 percent.
Markets with the lowest occupancy levels for the week included Orlando, Fla., at 28.9 percent.