ATLANTA—Select Kimpton hotels, part of IHG Hotels & Resorts’ luxury tier, have teamed with Tiny Zaps, an emerging tattoo studio specializing in tiny tattoos, to bring “tattourism” directly to Kimpton hotel guests. Tattourism is a trend commemorating travel with meaningful tattoos.
Monthly pop-up events will take place at five Kimpton properties across the country. Tiny Zaps will provide complimentary, exclusive inked designs as a personal, artistic way for guests aged 18 and older to remember their trips. Each pop-up will feature a specially curated Kimpton x Tiny Zaps tattoo collection reflecting each city’s unique culture.
“At Kimpton, we’re all about creating thoughtful, unexpected guest experiences that leave lasting impressions,” says Vicki Poulos, head of Luxury & Lifestyle Brands Americas and Global Kimpton, IHG Hotels & Resorts. “Through our partnership with Tiny Zaps, we’re combining travel, art, and self-expression to offer a one-of-a-kind way for people to connect with the cities they visit and have a deep connection with. Our Kimpton x Tiny Zaps collection represents the ultimate travel souvenir: meaningful, personal, and a lasting celebration of exploration.”
The concept of tattourism dates back several centuries, when sailors marked their journeys around the world with tattoos. The modern version of tattourism is becoming popular among Gen-Z and Millennial tourists, blending storytelling, art, and travel.
Tiny Zaps will use their network of local tattooers to provide complimentary Tiny Zaps tattoos on a limited basis at the following hotels in the South: Kimpton Aertson Hotel in Nashville, Tenn., May 2 and June 28; Kimpton Hotel Fontenot in New Orleans, May 15 and June 12; and Kimpton Hotel Monaco in Washington, D.C., May 17 and June 7.
“People get tattoos for the same reasons they travel—to create and commemorate life experiences,” says Sam Kelly, co-founder of Tiny Zaps. “We’re thrilled to partner with Kimpton to create these innovative travel experiences catered to traveling tattoo collectors. Having unique design collections centered around each city adds a fun, passport stamp-like feature, providing travelers with a lifetime of memories.”
For the full schedule of Kimpton tattourism pop-up events, visit their website.
