LITTLE ROCK, Ark. – The Little Rock Convention & Visitors Bureau (LRCVB) has promoted Adam Berrios to vice president of sales and services.
As vice president, Berrios plans and directs all activities of the sales department, group travel and client services, and the destination services team. In addition, he leads hotel partner relations.
“Adam is a proven leader,” said LRCVB president and CEO Gina Gemberling. “His strategic-driven approach to business development has been instrumental as we have continued to navigate through the worst economic season our industry has weathered,” she added.
Berrios joined the LRCVB in March 2021 as director of sales, bringing more than 10 years of convention and visitors bureau experience to help promote Little Rock as a destination for conventions and meetings. Despite the challenges 2021 brought to an industry impacted by the COVID-19 pandemic, Berrios led his team to secure 100 meetings, conventions, and sporting events to Little Rock, bringing nearly 95,000 attendees and $25 million in direct spending. The team also booked 114 future business activities equating to 37,000 room nights, more than 65,000 attendees, and an estimated $17 million in direct spending.
“The time is now for Little Rock,” said Berrios. “Business is returning, and our destination is poised to capitalize. Our brand is strong, our product is solid, and our team is primed. Together, we’re positioning our city in a way that is attracting quality events that will further drive our success.”
Prior to joining the LRCVB, Berrios was senior sales manager with VisitGreenvilleSC and the Alpharetta Convention and Visitors Bureau. Berrios has a Master of Professional Studies from Georgetown University and a Bachelor of Science in sport and entertainment management from the University of South Carolina.