LITTLE ROCK, Ark.—The Little Rock Convention & Visitors Bureau (LRCVB) has appointed Stasha King Irby as its new vice president of sales and services. Irby returns to LRCVB after previously serving as a sales manager, working with national associations.
“We are thrilled to welcome Stasha back to the LRCVB in this leadership role,” says LRCVB president and CEO Gina Gemberling. “Stasha’s extensive experience in destination marketing, consultative sales approach, and strong industry relationships will be instrumental in driving new business to Little Rock. Her passion for hospitality and deep knowledge of the market will benefit our partners, clients, and community.”
An Arkansas native, Irby earned a Master of Arts in marketing from Webster University and has more than 20 years of industry experience. Most recently, she served as a global account manager for Choice Hotels International, where she was named a 2024 President’s Club Winner. She also worked for Visit Spokane, Royal Sonesta Houston, and Ritz-Carlton New Orleans, among others.
“I’m excited to return to the Bureau,” Irby says. “Little Rock is a vibrant, welcoming city with so much to offer meeting planners and event organizers. I look forward to working with our incredible team and partners to showcase our destination.”
