NEW ORLEANS, La. – Loews New Orleans Hotel intends to show its commitment to making guests feel safe, protected, and cared for with ‘Welcoming You Like Family,’ a new branding promotion.
“In 2019, we began the process to define a new brand message which captured what makes Loews Hotels different,” said Jonathan Tisch, chairman & CEO, Loews Hotels & Co. “Welcoming guests like family clearly defines the brand and what our hotels do best, which is care for guests just like we care for family. While deeply ingrained in the company, this message resonates now more than ever through providing guests with confidence and peace of mind when staying with Loews.”
‘Welcoming You like Family’ is a philosophy now guiding service and operations at Loews New Orleans Hotel and all 26 Loews hotels and resorts across North America.
“There could not be a better time to stand behind what makes Loews New Orleans Hotel distinctive in the region, and we understand the future of travel is contingent on how our guests feel and are cared for,” said Patrick Barrett, general manager, Loews New Orleans Hotel. “Guest comfort needs to go beyond communicating cleaning protocols and statistics. Our team members within the Loews New Orleans Hotel family are well versed in finding opportunities to connect with and care for guests, even in our currently physically distanced environment.”
Loews is further defining its positioning through a revision of messaging across the brand website,
digital advertising, within the hotel guest experience, and media channels, as well as through a refreshed visual identity.
Additionally, ‘Welcoming You Like Family’ will become the name of Loews New Orleans Hotel’s new and enhanced protocols and standards. On property, the new positioning is further reflected as part of the ‘new normal’ with signage, touchpoints, and services, which guide guests throughout their stay.
For example, to support physical distancing, Chat Your Service is a hotel-wide texting service which allows guests to request whatever they might need during their stay. Whether a guest needs a restaurant reservation, the AC turned up, or extra hangers, they can be in touch with a team member immediately via text.