Marriot International collaborating with Yahoo to create media network

BETHESDA, Md. – Marriott International has launched the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey.

To power its network of owned channels, Marriott is exclusively collaborating with Yahoo.

The network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travelers globally including all the more than 164 million members in Marriott Bonvoy, the company’s travel program. The network is expected to feature premium inventory spanning its channels including display, mobile, video, email, and digital out-of-home (in-room television and digital screens) when fully deployed. For brand advertisers, the network will offer a combination of scale and personalized media to an audience of travelers.

For travelers, tailored brand experiences will drive purchase decisions and travel experiences. According to a company media release, The Marriott Media Network will provide travelers with relevant products and services during their travel journey.

“We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio,” said Chris Norton, senior vice president of marketing channels and optimization, Marriott International. “The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience.”

Yahoo SSP will serve as the exclusive access point for activating the network supply. In addition, the global Yahoo ad sales team will lead demand generation and sales across Marriott’s paid media and the network, leveraging Yahoo’s expanded Demand Side Platform.

“We are excited to work with Marriott International in driving meaningful growth via industry innovation,” said Iván Markman, chief business officer, Yahoo. “As media networks become increasingly important, we are well-positioned to collaborate with Marriott to power the hospitality industry’s first media network with an end-to-end demand and supply solution for the cookieless world.”

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