ASHEVILLE, N.C. – Explore Asheville Convention and Visitors Bureau has appointed city native Marshall Hilliard as the organization’s new vice president of sales.
With award-winning experience in hospitality sales and marketing spanning nearly three decades, Hilliard has held leadership positions with major hotel brands in Boston, Atlanta, New Orleans, and Charlotte, including Hilton, Westin, Bissell Hotels, and Marriott’s The Ballantyne. Most recently, he served as area director of sales and marketing for Windsor Hospitality’s Marriott brands, including Renaissance Asheville. He succeeds Dianna Pierce, who retired in March after 26 years with Explore Asheville.
Hilliard will lead the team of eight sales professionals responsible for attracting group conferences, events, incentive trips, and executive retreats to Asheville.
“We are eager for Marshall to join our talented team. His sales leadership experience and personal knowledge of Asheville will contribute significantly to advancing and serving this very special community,” said Victoria “Vic” Isley, president and CEO of Explore Asheville.
“I am honored and thrilled to be joining Explore Asheville at a pivotal time in our tourism community,” Hilliard said. “In addition to being an Asheville native, I have exceptional passion and affection for this distinct destination.”
A graduate of Appalachian State University with a BSBA degree in hospitality management, Hilliard officially begins his new position on April 26.