National Conference Center welcomes new additions

LEESBURG, Va. – The National Conference Center in Leesburg, Va., has named Kevin Croke as vice president sales and marketing, with Geoff Lawson, vice president and general manager of The National making the announcement.

“The National is committed to providing the best in class learning environment dedicated to serving and supporting those organizations investing in learning and development,” said Lawson. “Kevin has a proven track record of results in sales leadership and operational excellence. We are confident his experience and invaluable knowledge will be a great asset to our team.”

A Johnson & Wales alumni with more than two decades of experience in the industry, Croke was most recently general manager of the Mayfair at Coconut Grove, Fla. Before that, he spent more than 16 years as director of sales and marketing for the Roosevelt Hotel in New York City where he oversaw all aspects of the sales organization and led the marketing initiatives for the hotel.

He will oversee all aspects of sales and marketing for The National, including all agency, partner, and community relations.

As a member of the The National’s executive committee, Croke will serve on business recovery and preparedness team in supporting clients and associates through the COVID-19 crisis.

Building towards the recovery of the learning and development industry post-COVID-19, The National Conference Center has also appointed Chuck Ocheltree to a newly created role as strategic alliance officer.

“As chief marketing officer of The National since 2014, Chuck has been highly engaged with our clients and in this new role will lead the recovery plan for supporting and growing the market through his ability to introduce new strategic initiatives addressing the changes and marketplace challenges,” Lawson said.

“Given the current environment and the tremendous changes taking place within the meetings and learning industry, I am excited to highlight the resources and talent of The National and connect with clients valuing in-person learning and development,” Ocheltree said. “COVID-19 effectively forced organizations to pivot with swiftness and urgency to digital learning that will be priority in the short term. Moving forward, face-to-face learning interaction will be more highly valued than ever before.”

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