Knowland, a provider of data insight on meetings and events for hospitality, released its U.S. monthly meetings and events data for September, reporting 135.4 percent growth over September 2021.
Additionally, September 2022 grew by 23.7 percent over August. Other highlights of the report include:
– The average number of attendees per event for September 2022 was 118, compared to 112 in September 2021 and 97 in September 2019
– The average space used in September 2022 was 3,101 square feet. Meetings in September 2021 averaged 2,791 square feet and 2,729 square feet in 2019. Proportionally from a per-person (p/p) perspective, the 2022 meeting space used an average of 26 square feet as opposed to 25 square feet p/p in 2021 and 28 square feet p/p in 2019.
– The top five growth markets for September compared to August were Washington, D.C. D.C., Boston, San Diego, Chicago, and Los Angeles.
– The corporate segment represents 53.1 percent of the meetings and events business, with healthcare, technology, and financial/banking taking the lead as the largest industry segments. From a recovery standpoint compared to September 2019 levels, online retail, sports entertainment, agriculture, arts/performing arts, and automotive were the segments at the highest level of recovery captured in September 2022.
Kristi White, chief product officer, of Knowland says: “Even with the holiday, September took a significant step forward reaching 89.5 percent recovered to 2019 levels. This is the highest level of recovery we have seen and each month we get closer to full recovery. As we step into the fourth quarter, meetings and events are poised to have a dramatic rebound that will bring the quarter close to full recovery.”