The Biltmore Hotel appoints three new directors

The Biltmore Hotel Miami in Coral Gables, Fla, has appointed Sam Francois as the new director of marketing and communications.
The Biltmore Hotel Miami in Coral Gables, Fla, has appointed Sam Francois as the new director of marketing and communications.

CORAL GABLES, Fla.  – The Biltmore Hotel, a national historic landmark and luxury hotel in the heart of Coral Gables and part of Preferred Hotels & Resorts, has announced the appointment of three new directors.

Sam Francois is the new director of marketing & communications, Lara Pavloff comes on as director of golf, and Chawnacee Bryan has been announced Director of Spa.

In his new role at The Biltmore, Francois will be responsible for optimizing current and new revenue streams for the hotel and its amenities, including its world-renowned golf course. He will also oversee public relations and communications efforts while directing all marketing initiatives at the hotel and its divisions. Francois joins The Biltmore with more than 15 years of marketing, ecommerce, and communications experience.

Previously, Pavloff served as the assistant golf professional and worked her way through the ranks to become head golf professional and tournament director. Throughout her tenure at the Biltmore, she has worked on the PGA of America’s apprentice program. She is now a Class A member of the PGA of America and is also a Titleist Performance Institute certified golf professional.

Bryan brings more than 20 years of experience in the wellness industry, running five-star spas along the east coast of the United States. As a seasoned hospitality executive with a strong focus on spa and wellness management, she has become an expert in discovering and delivering natural and healing tactics from around the world.

In her new role at The Biltmore, she will be supervising teams and implementing communication and organizational procedures to deliver premium guest experiences in the spa, salon, and fitness center, while helping boost retail sales in the spa’s boutique shop. She began her career at a renowned five-star resort in Boca Raton. She studied psychology, attended massage therapy school, and also attended the Institute for Integrated Nutrition.

“Sam, Lara, and Chawnacee have proven talent and expertise in the industry that has impressed us,” said Biltmore Hotel managing director Matthias Kammerer. “We look forward to having them as part of The Biltmore team as we work towards ushering in a new era in our industry, particularly for our hotel.”

The Biltmore Hotel is fresh off the heels of an extensive $35-million restoration and redesign of all the hotel’s accommodations. While the facilities were closed due to COVID, the property conducted additional enhancements to implement new social distancing measures, as well as preventive maintenance work, a high level sanitization (which continues regularly) of the entire property, as well as aeriation procedures to the golf course that was previously scheduled for later this year.

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