Threshold 360, Simpleview Partner to Streamline Content for DMOs

Julie Chase, vice president, chief marketing officer at Visit Austin

TAMPA, Fla., — Destination marketers Simpleview and virtual tour creators Threshold 360 have teamed up to simplify delivery and integration of 360 content for Simpleview clients.

Simpleview customers can now integrate Threshold 360 virtual tours with their websites and marketing pipelines using the Simpleview Content Management System. Subsequent phases of the partnership will involve deeper embedding of the Threshold 360 platform functionality into the core Simpleview product.

“Virtual tours play an integral role in visitors’ experiences with a destination long before they ever visit it,” said Ryan George, CEO at Simpleview. “The seamless integration of Threshold 360’s offerings with our CMS will ensure destination brands can leverage this increasingly influential customer touch point for their web properties.”

Destinations such as Visit Austin are already using Simpleview and Threshold 360. “The integration between Simpleview’s and Threshold 360’s platform enables us to showcase the best of our destination with rich 360 experiences of our partners,” said Julie Chase, vice president, and chief marketing officer at Visit Austin. “By connecting two best-in-class software platforms we are able to more efficiently promote our destination online.”

For more information about Simpleview, visit

For further information on Threshold360, visit

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