BROWARD COUNTY, Fla. – The former Greater Fort Lauderdale Convention and Visitors Bureau has announced its new brand, Visit Lauderdale, with the destination tagline ‘Everyone Under the Sun.’
According to a media release, the new brand reflects the diversity and welcoming nature of
the Greater Fort Lauderdale region. The announcement came during National Travel and Tourism Week, May 2-8.
To illustrate the new brand, Visit Lauderdale commissioned airbrush artist and area resident Avi Ram to paint a new ‘Everyone Under the Sun’ mural. The mural is on display at the entrance of the W Fort Lauderdale hotel.
“One of my goals when I took over as head of Broward tourism five years ago was to rebrand the organization and our destination to better support our community through tourism jobs and the positive economic impact it brings,” said Stacy Ritter, president and CEO of Visit Lauderdale. “We have an incredibly diverse and inclusive community that is welcoming to literally everyone under the sun, and that message is now infused into all of our marketing as we invite people to Visit Lauderdale.”
The release states tourism leaders will continue marketing the entire Greater Fort Lauderdale region as a top destination for travelers, meetings, and convention attendees and sports groups. The name Visit Lauderdale went through consumer focus group testing and consistently emerged as the favorite of people interested in Greater Fort Lauderdale-area vacations.
“We have 31 municipalities in Broward County, all of which are unique and alive with their own culture, flavor, and activities,” said Ritter. “Our largest city, Fort Lauderdale, is just one of those 31 cities, but the name Lauderdale is the most recognizable. It helps us put the entire Broward County area on the map for visitors.”