Wyndham Hotels & Resorts release mobile tipping platform

Wyndham Hotels & Resorts has released a new mobile tipping platform, which allows guests to tip employees digitally from their mobile devices.
Wyndham Hotels & Resorts has released a new mobile tipping platform, which allows guests to tip employees digitally from their mobile devices.

Wyndham Hotels & Resorts has unveiled a new, portfolio-wide, mobile tipping solution for its U.S. franchises, making it one of the first major hotel companies to do so.

Developed and managed by Béné, the platform enables guests to tip hotel employees digitally from their mobile devices and is now available for adoption by Wyndham franchisees across all brands. It comes as a growing number of consumers adopt and show a preference for digital payments, which according to a study by consulting firm McKinsey, 82 per cent of Americans are now using.

“The pandemic dramatically accelerated guest demand for digital payment solutions and that trend will only continue in the coming years,” said Scott Strickland, chief information officer, Wyndham Hotels & Resorts. “Having previously empowered our franchisees to accept digital, contactless payment for stays at their hotels, the next logical step was to find a solution that allows guests to recognize housekeepers, wait staff, and other frontline team members in a similar fashion. This platform does exactly that and at virtually no cost to franchisees.”

Once a hotel opts in and is set up on the Béné platform, guests can recognize the team member of their choice by scanning a QR code during their stay and choosing how much they would like to tip. QR codes are unique to each team member and tips are deposited daily either directly into their individual bank accounts or into the property account to be distributed with regular payroll. The platform accepts multiple forms of payment, including credit cards, Apple Pay, and Google Pay. Similar to other digital payment services, platform costs are covered by guests via a small transaction fee, leaving franchisees responsible only for basic marketing materials, which they can either order directly from Béné at a minimal cost or create themselves.

Added Strickland, “The beauty of this solution is its simplicity and how easy it is for our franchisees to allow their guests to make the switch from cash to digital. There’s no app to download and no software to install. It’s entirely web-based, which means so long as guests have a phone and an internet connection, they’re able to tip and show their appreciation.”

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