The AHA will promote the hospitality industry at the state and local levels, working with industry leaders and directing advocacy and political engagement. The strategic partnership between AAHOA, AHLA, and state hospitality associations is aimed at pooling resources and streamlining efforts to educate lawmakers.
“America’s hotel owners are proud to partner with AHLA and numerous state hospitality associations to help forge stronger connections with lawmakers and to advance innovative solutions to help hoteliers on the road to recovery,” AAHOA interim president and CEO Ken Greene said. “The majority of hotels are small businesses. That is why the owners and operators are particularly well-suited to inform lawmakers about policies and regulations that will accelerate the industry’s resurgence. This coalition could not have come at a more important time as the hotel industry prepares to welcome back guests.”
“AHLA has long recognized the importance of state and local governments in policy issues affecting hoteliers, and it is imperative that growing our industry’s state and local presence remain a priority as we look toward the future,” AHLA president & CEO Chip Rogers said. “AAHOA and our engaged state hospitality associations understand how critical a thriving hotel industry is to reviving the economy at the local and state levels, and we are proud to unite every segment of the industry around this effort.”
According to a joint media statement, AHA’s advocacy efforts will focus on issues such as COVID-19 liability, illegal hotels posing as short-term rentals, drive-by lawsuits, tax reform, and workforce development. AHLA and AAHOA will co-chair AHA, and an advisory board of 17 industry representatives and staff serving one-year terms will steer the alliance’s priorities and policy initiatives.