HOLLYWOOD, Fla. — Hard Rock International’s entry into the select service hotel category has been dubbed Reverb by Hard. Call them hotels that music built.
In February 2020, Reverb will enter the Atlanta market with its first property, next to the Mercedes-Benz Stadium. The new collection of music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create, Hard Rock said in a press release.
“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” said Todd Hricko, SVP Global Hotel Business Development for Hard Rock Hotels.
“Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.”
The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE). It will spring up in the growing neighborhood of Castleberry Hills in downtown Atlanta — within walking distance of the stadium.
The Atlanta Reverb will have nearly 200 rooms, with public spaces designed for tuning in to what’s going on. All standard King & Double Queen rooms will feature state-of-the-art technology, fan-inspired artwork and signature showers. Travelers can also experience the Roadie Room, which includes six queen bunk beds and space for everyone to crash and chill.
Guests can also check out the panoramic views from the hotel’s rooftop bar, experience live musical performances, share ideas in the large co-working space, MEET, and get pumped at the multi-functional work-out space.
Other parties involved in the development are Batson-Cook (general contractor), Gensler Group (architect) and Horwath HTL (consultant).
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