TAMPA, Fla. – 1754 Properties, LLC, an owner/operator of hotels and other real estate based in south Florida, has announced Floridan Palace Hotel will be joining the Tapestry Collection by Hilton brand.
As part of a major rebranding process, the 212-room property, with over 14,000 square feet of meeting space, will undergo a comprehensive $25 million renovation. Located in the north downtown neighborhood locally known as NoDo, the 19-story hotel opened in 1926 as the tallest building in Tampa. In keeping with the historic property’s new brand and status as a Tapestry Collection hotel, 1754 Properties has secured Jane Finkel Levin, president of Levin Investment Realty, as retail leasing broker for the project.
“The Tapestry Collection by Hilton brand is a natural fit, giving our guests the consistency, reassurance, and benefits of Hilton’s reservation system, rewards program, and globally recognized brand, but also preserving the unique, independent hotel experience so many modern travelers value,” said Joe Smith, CEO of 1754 Properties. “As the renovation moves into full swing, we’re excited to have Levin Investment Realty working to build a retail presence that supports and reflects the Floridan’s spirit.”
According to Smith, as the appointed retail leasing broker, Levin is curating a collection of boutique-style retailers, restaurants, and other services that will become amenities to the historic hotel and the thousands of residential units and offices that have grown up around it in the last decade. With more than 45 years of experience as a commercial real estate broker and consultant and the founder of Levin Investment Realty, Levin works with several expanding independent restaurant and retail groups and is the retail leasing broker for several mixed-use developments, including boutique hotels.
“Jane’s very creative in her positioning of properties in the marketplace and has been a force in retail leasing in Tampa for 20 years,” said Alexander Galewicz, one of the principals of 1754 Properties. “With the locations fronting Florida Avenue, new retailers will benefit from the more than 25,000 vehicles that pass by each day and the hundreds of new residences being developed around the hotel by top quality developers.”