ATLANTA, Ga. – Hard Rock Hotels has announced the launch of Reverb by Hard Rock, a new hotel concept designed to be an energetic cultural hub for connection, creation, and inspiration among music fans, locals, and travelers.
With a prime location adjacent to Mercedes-Benz Stadium, Reverb Downtown Atlanta marks the first Reverb opening, with additional properties slated to open in major U.S. cities in the next two years.
In partnership with industry leaders across the hospitality, technology and sustainability spaces, Reverb properties will offer enhanced common spaces designed to encourage collaboration, specialty food and drink offerings, and smart rooms that will allow guests to customize their room experience.
In an effort to curate experiences outside the hotel and immerse guests in the local communities, Reverb also includes ‘City Guides,’ all of which are unique to each destination and curated by local musicians who know their city best.
“Our guiding principle when ideating around Reverb was fostering social connections and providing a multitude of spaces for our diverse range of guests to express themselves and their passions for creativity and exploration,” said Jim Allen, chairman of Hard Rock International. “Through our extensive research, we understand the modern traveler is hungry for opportunities to connect with new people and encounter a melting pot of cultures and experiences. To meet those aspirations, we crafted a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today’s travelers, but also has a clear Hard Rock feel to it through music.”
With 195 rooms, 11 floors, workspaces, common areas and views of the Atlanta skyline and Mercedes-Benz Stadium from the RT60 Rooftop Bar, Reverb Downtown Atlanta is an ideal hangout for travelers looking to get a taste of a new city from the perspective of a local or see their own city from a bird’s-eye view.
Each Reverb by Hard Rock property will include a wide range of state-of-the-art amenities:
To help travelers get a true taste of the local scene, Hard Rock went directly to city experts to curate drink, dining and entertainment guides. Kicking it off at Reverb Downtown Atlanta are seven-time Grammy Award-winning musician Big Boi and five-time Grammy Award-winning singer/songwriter/producer Cee-Lo Green, as well as Larkin Poe and Microwave. Guests in Atlanta will be the first to experience Reverb’s proprietary City Guide, featuring these artists’ favorite locations throughout the city.
Hotel Amenities and Room Features
Each Reverb hotel features a mix of king, double, queen and Roadie Bunk Rooms, all of which include comfortable furnishings, fan-inspired artwork, workspaces and oversized showers with premium bath products. The Roadie Bunk Room comes complete with three sets of queen bunk beds, two private baths, a karaoke machine, and oversized smart televisions. As part of the Hard Rock family of hotels, Reverb properties will also offer a Body Rock fitness center, complete with state-of-the-art Technogym equipment, resistance bands, and free weights.
Reverb by Hard Rock will implement the brand’s SAFE + SOUND program to ensure guests can enjoy their hotel experience in a safe and sanitary environment. Hard Rock International partnered with world-renowned public health and safety organizations like EcoSure, an Ecolab Division, and NSF International, formerly known as the National Sanitation Foundation, to ensure its properties are meeting the highest standards of safety, sanitation, food handling, and team member training. The enhanced SAFE + SOUND safety protocols include procedures such as a state-of-the-art, non-intrusive thermal temperature screening process before entering, social distancing measures, and protective mask requirements for all team members.