Hyatt to debut new Caption brand in Memphis next year

Caption by Hyatt, the hotel owner’s newest brand, will make its U.S. debut in Memphis, Tenn. in 2022.
Caption by Hyatt, the hotel owner’s newest brand, will make its U.S. debut in Memphis, Tenn. in 2022.

MEMPHIS, Tenn. – A new brand under the Hyatt banner will make its debut in Memphis, Tenn. in the near future.

A Hyatt affiliate hotel has entered a joint venture agreement with Carlisle LLC for a Caption by Hyatt hotel in Memphis, Tenn. According to a media release, the new brand is grounded in a commitment to caring for people and places and creating connections between them.

“We’re excited to bring the Caption by Hyatt brand to Memphis, a brand that is truly committed to  embracing the evolving needs of today’s traveler. We are confident this hotel will deliver on creating a welcoming space where both travelers and locals can hang out, be themselves, and feel connected to the community,” said Crystal Vinisse Thomas, Hyatt’s global brand leader, lifestyle and luxury brands. “Hyatt is committed to growing in places that matter most to our guests, World of Hyatt members, and owners, and with the Caption by Hyatt brand, we have the opportunity to expand our footprint in a way that reflects the brand’s commitment to being truly of the community—not just in it. At Caption by Hyatt hotels, the people make the place, and we’re excited to see that come to life in Memphis.”

Located at One Beale Street and adjacent to the Hyatt Centric Memphis Beale Street, which opened this month, Caption by Hyatt Memphis is expected to debut in 2022 and will be integrated into the historic main building of Wm. C Ellis & Sons Ironworks and Machine Shop, one of the earliest and longest-running businesses in Memphis. The historic building will house the hotel’s ground and second floors, and a new 136-guest room tower will offer guests views of the Mississippi River and city skyline.

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