Hyatt woos leisure travel market with expanded luxury and lifestyle brands

In order to meet demand for leisure travel, Hyatt is opening several hotels across the South under brands such Thompson Hotels, Caption by Hyatt, and Hyatt Centric. Thompson Savannah (pictured) just opened in July.
In order to meet demand for leisure travel, Hyatt is opening several hotels across the South under brands such Thompson Hotels, Caption by Hyatt, and Hyatt Centric. Thompson Savannah (pictured) just opened in July.

CHICAGO, Ill. – Hyatt Hotels Corporation has announced the sustained growth of several luxury and lifestyle brands to meet the growing demand of the leisure travel market.

With more than 35 properties expected to open across these brands through 2022, including eight that have already opened so far in 2021, this news comes as 78 percent of consumers indicated a desire to travel in 2021 to relieve the stresses of last year, according to the January 2021 American Express Global Travel Trends Study.

“The growth of these lifestyle brands is reflective of the current demand for authentic leisure travel experiences,” said Crystal Vinisse Thomas, global brand leader, lifestyle and luxury brands for Hyatt. “Hyatt is committed to delivering thoughtful and immersive stays and experiences in top-tier destinations all over the world to meet the needs of our guests as they begin planning vacations again.”

To date in 2021, Hyatt has experienced growth of its luxury and lifestyle brands with the opening of a number of new brands. One of the latest is Thompson Savannah in Savannah, Ga., which will be joined by future Thompson-branded hotels in Dallas and Atlanta.

Founded in 2001, the Thompson Hotels brand is a collection of award-winning hotels with original properties in urban and resort destinations.

Looking ahead, Hyatt will opening several hotels in the South under the Caption by Hyatt brand, including Caption by Hyatt Beale St. Memphis. Also on the horizon, the Hyatt Centric brand will expand to include Hyatt Centric Atlanta Buckhead, Hyatt Centric Austin-Downtown/Congress Street, and Hyatt Centric Downtown Nashville.

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