Danielle Couick – Magnolia Bluebird design + events

Danielle Couick

Principal & Creative Director, Magnolia Bluebird design + events

Gaithersburg, Md.

Describe your job.

I oversee day-to-day operations, manage a small but mighty team of planners, and design and plan social, corporate, and life events. So, I get to do cool things with and for cool people, for some of the most important days of our clients’ lives.

How did you get started, and what got you from there to today?

In college, I wanted to be an architectural designer, but being an “eighth of an inch off” of something was too much pressure for me and changed my path to event planning. My first career out of college was in off-premises catering. I then worked for another planner and launched my firm in 2012. I tell aspiring event planners to work for an off-premises catering company; the knowledge you gain and the pace will help determine whether you can thrive in the event world.

Do you have a favorite type, size, or style of event to plan or do you like variety?

I love bar and bat mitzvahs. I find joy in creating fun, unique experiences for families. I love so much about these events: the energy; watching people leave their “too serious” lives at the door to have a little fun; entertaining multiple generations together; experiencing the evolution of tradition; and being a part of such a pivotal time for the kids.

What’s your proudest moment so far in your career?

I’m most proud I have been able to keep our business moving forward during the pandemic. We had to be very intentional with time, but we kept the team employed. I continue to learn more about my strengths and how I can better support others. Helping others thrive has been and continues to be one of my proudest accomplishments.

How do you keep up with industry trends and cutting-edge developments in the convention and meeting business?

I lean very heavily on my director of corporate events, Taren. She is consistently researching, networking, and connecting to stay on top of the latest trends. Our corporate model is geared toward a high-touch, high-experience client, so we often blend social trends, products, and services with the corporate industry’s needs, technology, and goals. We saw a lot of crossover in both markets with so many virtual events and meetings.

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