PCMA announced several acquisitions, alliances, and partnerships during the first day of Convening Leaders 2023 in Columbus, Oh.
PCMA and CEMA president and CEO Sherrif Karamat revealed the association’s strategic plan is based on four foundational pillars supported by various key initiatives.
“As of today, we are only moving forward—blazing a trail forward with and for the global business events community. We will innovate. We will take risks. We will get outside our comfort zone. And we will always do it for our audiences,” says Karamat.
To demonstrate its commitment to industry education, PCMA has acquired the Event Leadership Institute (ELI) to help offer a portfolio of learning solutions and content. ELI’s Founder, Howard Givner, and his team will immediately join the PCMA family.
As PCMA’s new senior vice president of knowledge and innovation, Givner’s contributions will assist the organization with leading educational innovation for the global business events industry.
Current PCMA members will benefit from this investment immediately with access to ELI’s existing content library of 260 video modules and webinars, as well as a discount on certificate courses at no additional cost.
In the coming weeks, PCMA will welcome ELI’s 800 existing members, subscribers, and business partners.
Karmat notes, “PCMA and the PCMA Foundation will continue to make new investments in the development of education and learning products as part of its plan to ensure the industry continues to be innovative today so that all can thrive tomorrow.”
Business Events Industry Week 2024
He also announced 2024 Business Events Industry Week (BEIW) will take place at the Walter E. Washington Convention Center from April 9-11, 2024, in partnership with Events DC and Destination DC.
The inaugural BEIW took place in March 2022 with more than 2,000 business event professionals in attendance.
Don Welsh, Destinations International president and CEO states, “The vision for the future of BEIW is clear—to become the SXSW of the global business events industry. We are thrilled to welcome back our co-locating partners from 2022, and to welcome those for 2023, including a collaboration with ASAE, the AMC Institute, EIC, and the National Coalition of Black Meeting Professionals.”
Dedication to fighting climate change
PCMA officials believe the climate crisis represents the biggest threat to livelihoods, the planet, and the global business events industry, PCMA has announced a new partnership with the American Geophysical Union (AGU), a worldwide thought leader on climate change impact and innovation.
Randy Fiser, AGU CEO states, “Our partnership with PCMA is built on five tenets: designing sustainable events, convening discussions related to risk and climate change, supporting the business events community with education and tools, harmonizing data and establishing goals for meaningful progress in the reduction of carbon, and recognizing innovation and thought leadership in the business events industry.”
New strategic alliance
PCMA has implemented a strategic alliance with the National Coalition of Black Meeting Professionals (NCBMP). Both organizations are committed to key elements to build value for their respective communities and for business event stakeholders everywhere. NCBMP is a co-locating partner of the 2023 Business Events Industry Week.