WACO, Texas – The BASE (Business, Arts, Sports, and Entertainment) recently opened to the public at the Extraco Events Center, home of the Heart O’ Texas Fair and Rodeo in Waco, Texas.
The $32 million, multipurpose facility was designed by global architecture firm Populous with the goal of bringing more business and tourism to Waco through sports tournaments, concerts, meetings, trade shows, and community events.
Situated next to the existing Extraco Coliseum, the facility offers 52,000 square feet of clear-span, multipurpose exhibition space. The site was first developed in 1917 by the U.S. Army and, in 1953, was turned into the first Heart O’ Texas Fair and Rodeo. Now no longer just a fairground, the Extraco Events Center is a year-round, multi-use destination.
Populous devised a compelling design for The BASE that makes the site feel like a campus. The facility features an outdoor front porch area that can be used for breakout space during conferences, a reception or mingling area during social events, or a place for fans and players to take a breather during all-day sports tournaments. A central, open-concept food service area also links this outdoor space with the event hall. Portable points of sale and operable walls were incorporated to boost operational efficiency and allow the experience to be customized to the size of event.