NASHVILLE, Tenn. – W Nashville, under the umbrella of Marriott International’s W Hotels Worldwide brand, has officially opened in Music City.
Nestled in the Gulch neighborhood, the 14-story, mirrored tower offers views of the hotel’s social spaces, creating a destination within a destination. Adding a new, remastered verse to the W brand’s songbook, W Nashville was designed from the outside in, with six street level entrances offering access to hotel guests and locals alike.
“The W experience has always been centered on a local, social scene but W Nashville takes it to the next level,” said Tom Jarrold, global brand leader, W Hotels Worldwide. “Today’s global traveler is not content staying at a hotel with superficial neighborhood references, and locals are not embracing of hotels that ignore the social fabric of the community. W Nashville is different as it weaves itself into the Gulch seamlessly and authentically through the brand’s distinct lens.”
The concept, programming, and design direction of W Nashville was led by hospitality veterans David Tessier and Anna Gomez of Hospitality Gaming Advisors, along with local partner Mark Bloom, and developed by 12th Ave Realty Holding Company LLC. The public spaces and guest rooms were designed by the award-winning Rockwell Group, honoring both Nashville industry and artisanship using local materials like iron, steel, wood, leather, and polished and raw concrete. It includes more than 26,000 square feet of outdoor space.
The venue’s Welcome Den is a new W Hotels concept. Accessible only by room key, it is a space where hotel guests can relax, take a work call, and enjoy a specially crafted beverage. W Nashville features 286 rooms and 60 suites, including two ‘presidential’ suites.
The new hotel has more than 24,000 square feet of meeting and event space, which connect to the WET Deck and Spanish Steps and their own outdoor terraces. The Great Room was inspired by the quilting techniques of Nashville artisans and includes a metal and glass framed façade. Pre-event spaces feature intimate seating nooks with felted walls and pastoral Tennessee landscapes.
“From the sounds of live music filling the air on the Spanish Steps to FUEL fitness classes on the WET Deck, W Nashville is ready to add new buzz to this one-of-a-kind neighborhood,” said general manager David Cronin. “The unique beat of W Hotels is finally ready to play in this Southern capital and will soon become the most sought-after destination for both locals as well as out-of-town guests who wish to experience all this city has to offer.”