PARSIPPANY, N.J. – Wyndham Hotels & Resorts has announced a new program, “Women Own the Room,” designed to advance female entrepreneurs who are interested in hotel ownership.
The program is intended to be a resource to help overcome common barriers women face in hotel development and to help them effectively open and run their hotels. The program is built on the pillars of delivering comprehensive financial solutions; offering personalized operational guidance and support; and establishing an inclusive community for networking and education.
“As the hotel industry resets and recovers from one of the most difficult periods in its history, we all have a unique opportunity to help advance and champion diversity in hospitality to help our industry prosper,” said Chip Ohlsson, chief development officer of Wyndham Hotels & Resorts “At Wyndham—where diversity, equity, and inclusion are key cornerstones of our culture—we recognize the chance to do our part by helping to open more doors for women in our industry,.”
Commencing this fall, Wyndham will launch a series of events with topics to include:
– Why the time is right for women to get into hotel development
– How to select sites and perform feasibility assessments
– Guidance and tips on securing financing for a hotel
– Personal stories of female hotel developers.
“Wyndham is also committed to helping female owners secure financing through our network of debt and equity partners and will continue to explore and implement new and creative ways to support female hoteliers through the use of our balance sheet,” said Michele Allen, chief financial officer of Wyndham Hotels & Resorts.
The company is also launching a development incentive program that will provide Wyndham financing, plus complimentary or expanded first-year operating services to support the success of hotels developed by women.