Features

Rendezvous South 2026 Recap

April 9, 2026

Rendezvous South made a big splash in Myrtle Beach, S.C., as nearly 200 event planners and suppliers gathered in the coastal destination March 2-5 for ConventionSouth Media Group’s annual conference.

What’s new in event marketing and promotion strategies

April 8, 2026

As artificial intelligence (AI) and automation stand poised to unlock the potential of face-to-face gatherings, the attendee count is no longer the ultimate benchmark of event success. Just as in consumer products, meeting and event trends are being driven by strategic marketing and promotional campaigns. Whether it’s an association seeking to energize its member base or a brand trying to capture consumer and/or employee loyalty, savvy organizations are rolling out strategic campaigns aimed at long-term success.

How university venues are redefining conference hospitality

April 7, 2026

For event groups seeking logistical efficiency, state-of-the-art amenities, budget-friendly pricing, and a sense of place that attendees will remember, university conference centers deserve a serious look. Here, we spotlight three standout university venues,

Creating Meaningful Moments: How to elevate attendee experience and engagement

March 13, 2026

Auer and three other event professionals recently shared their insights on what’s working now in attendee experience and engagement. Their strategies reveal a common thread: The most successful approaches balance visual appeal with genuine value, create opportunities for organic connection, and treat the event as part of a longer engagement journey rather than a single experience over one or several days.

How CVBs and planners are navigating market trends together

March 12, 2026

As planners look beyond the hotel ballroom and trade show floor, their partnership with CVBs can be a win for both: matching attendees’ desire for unique experiences while also showcasing the destination. In addition, a positive experience can lead to repeat convention or conference bookings and to leisure bookings by attendees seeking to enjoy personal travel with family or friends.

Teeing Up Success: Why planners keep choosing golf

February 12, 2026

In today’s meeting landscape, planners are constantly chasing fresh trends and unexpected experiences. Yet some classics continue to hold their ground, and few activities prove their staying power quite like golf. Even as many corporate meetings and conferences seek out the latest innovative agenda add-ons, the fairway remains attendees’ trusted favorite. Whether attendees are seasoned players ready for endless rounds or a mixed-interest group seeking fun, approachable ways to engage with the game, golf offers a versatile, universally appealing option to effortlessly elevate any agenda.

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